Branding
Purposeful and practical visual branding to help you share your message with the world.
Do you feel your visual brand might need an update, but you’re unsure where to start? I’ve got you, friend.
Imagine having a visual brand that just looks and feels ‘right’. Now, imagine feeling confident in using your visuals exactly where you need them.
Creative new brand design + your choice of design assets = happy you (and me!)
Together, we work on what you want (a gorgeous new design direction & all the trimmings) and what you need (assets for websites, social media or print) to build you a cohesive, authentic visual brand.
How does it work?
We assess whether your brand needs a Rebrand or a Refresh
You have a logo you love, but it’s time to update and align the rest of your visual brand to feel more ‘you’.
That’s a REFRESH.
You’ve outgrown your current branding or even changed your name, and you want everything overhauled, including a new logo.
That’s a REBRAND.
Then we add the design assets you need for your specific business
Think: social media graphics, business cards, lead magnets and illustrated website icons: whatever YOU need to communicate your brilliant brand to the world.
It’s all about working together
You bring along these things:
Your business knowledge
Your values and vision for your business
An idea of your favourite clients
Your visual likes and dislikes
And I'll rustle up these:
My design skills and experience
My talent for interpreting briefs
My processes, refined after years of agency and freelance work
A healthy dose of design intuition
And if you’re nervous about the process? Don’t worry — I’ll guide you through. I've got room to chat and time to listen — in fact, it’s baked into my design process.
You get
Design research & mood boarding
Fonts and colour palette system
Custom patterns, illustrations, and motifs
Brand guidelines (how to USE your designs)
Rebrand only: A brand new logo with a couple of variations and an icon
Plus 8 points of design work of your choice.
Yep — that means any combination of 8 pts from below*:
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Letterhead 1pt
Business card 1pt
Gift card 2pt
Label/sticker 2pt
Thank you card 2pt
Invitation 3pt
Brochure/flyer 5pt
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Cover image 1pt
Post templates x 10 5pt
Stories templates x 2 1pt
Reels cover x 2 1pt
Instagram gifs 3 pt
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Email signature x 1 1pt
Email signature template 3pt
Invoice template 1pt
Quote template 1pt
Pricing list 1pt
Service guide 5pt
Presentation template pages x 5 4pt
Lead magnet 6pt
Icons x 6 3pt
Podcast art 4pt
*pssst if you’d like more than 8 points, let me know, and I’ll quote up the extra bits for you.
Your investment:
Refresh
Brand design
8pts of design assets
$3000.00 +GST
Rebrand
Brand design
New logos
8pts of design assets
$4500.00 +GST
The anatomy of a branding project
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![Form illustration]()
Homework form
A briefing form to gather some basic information from you.
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![Moodboard illustration]()
Moodboard creation
Moodboards & explanation for approval
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![Pen tool with vector curve illustration]()
Rebrand only
Logo creation x 2 & explanation for approval
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![Swatch booklet illustration]()
Refine concepts
We’ll refine your fonts, colours and visual assets (and refine your logos for Rebrands)
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![Style guide illustration]()
Style guide creation
A guide to using your new branding
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![Computer mouse illustration]()
8 points of design work
Social media, print or web collateral? It’s your choice!
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![Key with keyring illustration]()
Handover!
It’s ALL YOURS!
Want to see some of my work?
REFRESH CASE STUDY: CRAFT COACHING AND DEVELOPMENT
Craft Coaching and Development was ‘growing up’ and out of its old branding. We kept the same logo but gussied-up the styling, fonts, colours and graphics to better communicate Craft’s vision and values.
REBRAND CASE STUDY: NIMKI
From selling goodies at markets and online to a new name, new business model, new vision AND a beautiful brick-and-mortar store, Nimki needed all new visual assets, including logos.
Questions?
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A minimum of 6 weeks for the Rebrand. That might feel like a long time, but it flies by!
The mood boards and initial logos take time because that’s where all the big thinking is done. Not just by me, but by you too! You need time to sit with the branding and consider all the options.
Rushing the process results in rash decisions, and we don't want that!
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REBRAND:
We’re designing everything from scratch.
You’ll get:
● Design research & mood boards x 2
● A brand new logo with a couple of variations and an icon
● Fonts and colour palette system
● Custom patterns, illustrations, and motifs
● Brand guidelines (how to USE your designs)
● Plus 12 points of design work of your choice
REBRAND:
You’ll bring along the logo you love, and we’ll give the rest of your brand a birthday!
You’ll get:
● Design research & mood boards x 1
● Fonts and colour palette system
● Custom patterns, illustrations, and motifs
● Brand guidelines (how to USE your designs)
● Plus 12 points of design work of your choice
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Branding projects are broken up into 3 payments, 1/3 upfront to secure your spot in my calendar, 1/3 when we start the project and 1/3 on completion.
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People who’ve been in business for at least one year.
Why? Usually, the first year of business is spent refining your offer. It’s a learning curve, and often your direction changes. For that reason, I don’t recommend investing too heavily in design and instead, investing in working IN your business. I’d hate for you to invest in a fully-fledged brand only to find that you’ve completely changed your offer six months down the track.
Once you’ve settled into a groove and have a clear focus, you can revisit your branding with more clarity and a better sense of direction.
However, I work with people who have engaged a brand strategist to help them get clear on their ‘why’. If you’d like a recommendation, HMU.
P.S. I definitely work with side hustles. But once again, ones that have been slogging away at it for at least a year!
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The following things are quoted separately:
● Event graphics
● Packaging
● Media kit
● Newsletter graphics
● Workbook
● eBook
● Signage internal/external
● Window decal
● Website banners
● Infographics
● Website graphics
● A-frame/pull-up banner
Take a look at my other branding projects
Let’s chat.
Tell me about your project and let’s see if we’re a good fit! Please drop your details below and I’ll be in contact within 3 business days.
